4th Annual Conference of the International Place Branding Association, Volos, 2019

Published at: 4 March 2019

Call for Papers, Cases, Doctoral Posters and Artwork

4th Annual Conference of the International Place Branding Association (IPBA)

Department of Planning and Regional Development,
University of Thessaly, Volos (Greece)

27-29 November 2019


Deadline for submission: 5 May 2019


Doctoral Colloquium: Wednesday 27 November
Full Conference: Thursday-Friday 28-29 November

The International Place Branding Association invites research papers, doctoral colloquium posters, practitioner case-studies and artwork for its Fourth Conference, which will take place in Volos (Greece) between Wednesday 27th and Friday 29th November 2019. The conference builds on the collective success of IPBA’s first three conferences (London 2016, Swansea 2017 and Macao 2018) and the earlier International Colloquia on Place Brand Management (London and Aosta), the International Conference on Destination Branding and Marketing series (IFT Macao, University of South Carolina, and Swansea), the City Branding Symposia (Stockholm and Beijing), the Corfu Symposia on Managing & Marketing Places, and the Poznan Best Place Summit.

THEME AND AIMS OF THE CONFERENCE
The conference aims to bring together scholars, practitioners and students of place branding and related fields (nation branding, public diplomacy, city branding, country branding, destination branding). It is the main vehicle to advance the aims of the International Place Branding Association, which include providing a forum for the exchange of ideas around the theory and practice of place branding, linking the members of the international place branding community in a beneficial manner, bringing scholars and practitioners closer together and advancing the professionalization of the field. The conference will gather place branding experts from academia, practice and policy making for a valuable discussion around this fascinating cutting edge intersection of marketing, tourism, economic development, events organisation, heritage management, spatial design, public diplomacy and human geography. Special opportunities for networking will be offered. We invite scholars and practitioners to submit abstracts and cases for inclusion in the conference programme; doctoral candidates to submit posters to the doctoral colloquium; and scholars, researchers, practitioners, students and artists to submit Place Branding-inspired artistic work for presentation at a special session called the ‘IPBA Art Gallery’.

To submit your paper and find more information please visit the conference site

4th Annual Conference of the International Place Branding Association, Volos, 2019